From Dutch success story to European expansion
House of Workouts celebrates 20 years of innovation in group fitness
Voorburg, Monday, March 3, 2025 – House of Workouts, a Dutch-origin group fitness brand, is celebrating its 20th anniversary and reflecting on two decades of innovation and growth. What started as a national initiative has evolved into an international phenomenon, with a solid presence in several European countries. The flagship program XCORE® has proven to be an essential part of the group fitness community and continues to motivate thousands of fitness enthusiasts.
Since its launch in 2005, XCORE® has made its way into hundreds of fitness clubs in the Netherlands, Belgium, France, and Spain. With the recent release of the 80th XCORE® release, House of Workouts continues its international expansion, reaching an ever-growing audience.
From Dutch startup to international player
‘It’s incredible to see how our 100% Dutch concept is now embraced across Europe,’ says Renata Jarz, founder and CEO of House of Workouts. ‘XCORE® was the foundation of our success and helped us inspire a broad audience. This anniversary is a moment to celebrate our achievements, reflect on our journey, and look ahead to continue innovating in the fitness industry.’
In addition to XCORE®, House of Workouts has developed three other successful group fitness programs: BRN®, SclptCycle®, and LXR® Shape. Each of these workouts contributes to the versatility of the brand and meets the growing demand for effective and accessible training formats. This same need for flexibility and convenience also led to the development of HOWatHome®, an online home fitness platform launched five years ago, which now has a large and enthusiastic fanbase. With a wide range of workouts, fitness enthusiasts can train anytime, anywhere, without compromising on quality.
White Label fitness programs
With House of Workouts’ white label fitness programs, fitness chains can distinguish themselves. Custom workouts, developed by experts, ensure responsible and effective training. Additionally, thoughtful branding strengthens the concept, preparing sports clubs for growth and attracting new members.
Innovation and community as driving forces
With 20 years of experience, House of Workouts remains focused on quality, results, and fun. This focus has led to a loyal community of fitness enthusiasts who not only train together but also support and motivate each other.
‘Our community is at the heart of our success,’ emphasizes Jarz. ‘The energy and engagement within our programs make all the difference. We believe in the power of training together and inspiring each other to bring out the best in ourselves.’
For more information, interviews, or media, please contact:
Remke Nehrstede, Senior Marketing & Operations Manager
Email: remke@houseofworkouts.com
Phone: +31 70 427 68 10 or +31 6 53 92 02 21
